Retention Messaging lets developers configure custom messages, images, and promotional offers that appear on the App Store cancellation page when a subscriber is about to cancel. It supports both static configuration via App Store Connect and real-time server-driven responses through the Retention Messaging API.
• Subscriptions using Retention Messaging see an average save rate increase of +1.4 points (82% lift), with promotional offer messages achieving up to +5.5 points (223% lift)
• Supports three display formats — message only, message + image, and message + offer — giving developers flexible ways to reduce churn at the most critical moment
• Real-time Retention Messaging lets servers respond per-customer with personalized messages, switch-plan offers, or promotional offers, with App Store Connect configuration as an automatic fallback