iOS 27 introduces a Product Page Header on the App Store — a dedicated visual area above screenshots where developers can place custom marketing images or videos. A new Asset Library in App Store Connect centralizes all creative assets and allows real-time updates to Product Page Headers and Search Result visuals without a new app submission.
• A dedicated Product Page Header lets you showcase brand identity and aspirational visuals the moment someone lands on your app — before they scroll to screenshots.
• The Asset Library enables real-time swaps of approved assets (e.g., seasonal campaigns) without submitting a new app version or going through App Review again.
• Search Result images/videos can now be customized per Custom Product Page and keyword, dramatically improving discoverability and ad conversion through Apple Ads integration.